'Greenwash'

"Greenwash is with us, and unless we take action, it is likely to be with us to

stay. Greenwash is an environmental claim which is unsubstantiated (a fib)

or irrelevant (a distraction). Found in advertising, PR or on packaging, and

made about people, organisations and products. Greenwash is an old concept,

wrapped in a very modern incarnation." - The Greenwash Guide.

 

Greenwash in this quote is denoted as a false environmental phrase that is used to cause a distraction to cover other issues. It can be found in adveritising, PR or packaging and made about people, organsiations and products all over. The concept is old and has been developed with more recent concepts of the modern era of now.